INVESTMENT IN BRANDS

PLATINUM – Let’s Start with Trust

Trade Advertising

In terms of Trade advertising, UKBatteries Limited uses a wide range of publications to increase our brand awareness. From the market surveys conducted by ourselves, it has been confirmed that all our brands (but in particular Platinum) our main brands are well received and recognised for the high CCA, quality, reliability and value for money.

Consumer Advertising

There has been little, if any, consumer advertising for automotive brands over the last 20 years and, as a consequence, there is little brand recognition at the consumer level. The trade continue, although the numbers are declining, to support brands that have much to do whereas, with the Platinum Brand, you have a brand that the consumer instantly recognises. For example, platinum credit cards, platinum jewellery and precious metal.
Bosch batteries benefit from the high street awareness which is created by the household general appliance markets they are involved in. YOU CAN BENEFIT from the brand awareness that already exists from the Platinum Brand!! In addition to this, there are a number of very exciting projects on the way that deliver increased brand awareness of the Platinum Brand throughout the U.K.

Platinum Lifestyle has a very exciting promotion (more information on this promotion is shown in the news related articles) at the moment that includes UKBatteries giving away in a prize draw a brand new caravan to the value of £15,000 RRP.

There are a number of exciting advertising projects on the way aimed at the consumers. Please read and review the news articles section to ensure you are kept up to date.